{"title":"Made in Japan","description":"","products":[{"product_id":"organic-ceremonial-matcha-tea","title":"Matcha Green Tea Powder Organic Ceremonial Japanese","description":"\u003cp\u003eWhisked with hot water, organic ceremonial Japanese matcha tea becomes a bright green, softly frothy cup with a clean vegetal taste and a gentle sweetness at the finish. It is made for drinking simply, as a quiet daily ritual, rather than being hidden under milk or sugar.\u003c\/p\u003e \u003ch3\u003eWhat you’ll notice in the bowl\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eThe colour is vivid emerald green, the shade people look for in fresh, carefully handled matcha.\u003c\/li\u003e \u003cli\u003eThe flavour is rich and green, with a delicate sweetness that lingers after each sip.\u003c\/li\u003e \u003cli\u003eThe fine powder disperses into hot water when whisked, creating the smooth, frothy surface matcha is known for.\u003c\/li\u003e \u003cli\u003eIts ceremonial character is more subtle than culinary matcha, which is usually chosen for lattes, baking and stronger recipes.\u003c\/li\u003e \u003cli\u003eIt suits a slower cup: prepared on its own, tasted with attention, and enjoyed while the surface is still bright.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eOrganic matcha from Japan\u003c\/h3\u003e\n\u003cp\u003eThis matcha is made from green tea leaves grown in Japan and processed into a fine powder. The tea plants are shaded in the final weeks before harvest, which deepens the green of the leaves and contributes to matcha’s rounded, savoury character.\u003c\/p\u003e \u003ch3\u003eYoung leaves, steamed and stone-ground\u003c\/h3\u003e\n\u003cp\u003eAfter harvesting, the leaves are steamed to halt oxidation, then stone-ground into a fine green powder. Ceremonial matcha is traditionally made from young tea leaves and is chosen for its nuanced flavour, softer sweetness and smooth finish when prepared with water alone.\u003c\/p\u003e \u003ch3\u003eHow to prepare it simply\u003c\/h3\u003e\n\u003cp\u003eSpoon a small amount into a bowl, add hot water, and whisk until the surface turns smooth and lightly foamy. A bamboo whisk gives the most traditional texture, though the important part is to break up the powder well before drinking.\u003c\/p\u003e \u003cp\u003eKeep the powder sealed between uses, away from heat, light and moisture, so the colour and flavour stay as fresh as possible.\u003c\/p\u003e \u003ch3\u003eThe taste of ceremonial matcha\u003c\/h3\u003e\n\u003cp\u003eExpect a green, vegetal cup rather than a sweetened tea. The first impression is grassy and full, followed by a softer, slightly sweet aftertaste. Because this grade is more delicate than culinary matcha, it is best appreciated without blending it into confections.\u003c\/p\u003e \u003ch3\u003eMatcha in Japanese tea culture\u003c\/h3\u003e\n\u003cp\u003eMatcha has a long place in Japanese tea practice, especially in chanoyu, the tea ceremony centred on careful preparation, quiet attention and hospitality. The ritual is not about rushing a drink, but about the gestures around it: measuring the powder, adding water, whisking, turning the bowl and receiving the tea with presence. This everyday version keeps that spirit in a simple form, giving one cup of green tea a little more care.\u003c\/p\u003e \u003ch3\u003eSize and details\u003c\/h3\u003e\n\u003cp\u003eContains 50 g of organic ceremonial matcha green tea powder from Japan.\u003c\/p\u003e \u003ch3\u003eA thoughtful tea gift\u003c\/h3\u003e\n\u003cp\u003eA considered choice for someone who enjoys Japanese tea, slow morning rituals or beautifully prepared drinks. It also suits anyone beginning with matcha who wants a grade intended for whisking and drinking on its own.\u003c\/p\u003e \u003ch3\u003eCommon questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs this matcha best for lattes?\u003c\/strong\u003e\u003cbr\u003e\nCeremonial matcha is usually chosen for drinking plain with hot water. For lattes, baking or sweet recipes, culinary matcha is often the more practical style because its stronger flavour stands up better to other ingredients.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhy is matcha powdered rather than steeped like loose tea?\u003c\/strong\u003e\u003cbr\u003e\nMatcha is made by grinding green tea leaves into a fine powder, so the powder is whisked directly into water rather than infused and removed.\u003c\/p\u003e","brand":"SHAMTAM","offers":[{"title":"Default Title","offer_id":50419707576634,"sku":"ARTEAP-24","price":25.44,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8307\/0266\/files\/premium-organic-ceremonial-matcha-tea-100-authentic-japanese-green-tea-powder-for-traditional-tea-ceremonies-9193000.png?v=1753090825"},{"product_id":"organic-culinary-matcha-tea","title":"Matcha Green Tea Powder, Organic Culinary","description":"\u003cp\u003eA bright spoonful of organic culinary matcha tea powder turns an everyday drink or recipe into a small green ritual. Whisk it into a latte, blend it through a smoothie, or fold it into baking when you want the clear, vegetal taste of Japanese green tea to come through with confidence.\u003c\/p\u003e \u003ch3\u003eA culinary grade with purpose\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eThis is matcha made for mixing, where its fuller green tea character can hold its place beside milk, fruit, chocolate or dough.\u003c\/li\u003e \u003cli\u003eThe colour is a vivid emerald green, bringing a fresh visual lift to lattes, creams, cakes and simple kitchen experiments.\u003c\/li\u003e \u003cli\u003eIts flavour is rich and vegetal rather than delicate, with the kind of depth that suits recipes as well as drinks.\u003c\/li\u003e \u003cli\u003eThe powder format makes it easy to stir, whisk or blend directly into what you are making.\u003c\/li\u003e \u003cli\u003eChoose it when ceremonial matcha would feel too refined for cooking, but ordinary green tea would not give enough presence.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eJapanese green tea, shaded and finely ground\u003c\/h3\u003e\n\u003cp\u003eMade from carefully shaded tea leaves from Japan, this matcha keeps the leaf itself at the centre of the experience. After harvest, the leaves are steamed to prevent oxidation, then ground into a fine powder so the green tea becomes part of the drink or recipe rather than an infusion you remove.\u003c\/p\u003e \u003ch3\u003eHow to bring it into the kitchen\u003c\/h3\u003e\n\u003cp\u003eFor a matcha latte, whisk the powder with a little liquid first to make a smooth paste, then add more liquid gradually. For smoothies, sauces, creams or baking, blend it in slowly so the colour and flavour spread evenly.\u003c\/p\u003e \u003cp\u003eKeep the bag sealed between uses and store it somewhere cool, dry and away from strong kitchen smells. Matcha is sensitive to air and moisture, so a careful close after each use helps preserve its colour and taste.\u003c\/p\u003e \u003ch3\u003eFlavour in the cup and in recipes\u003c\/h3\u003e\n\u003cp\u003eExpect a bold green tea profile with a clean, grassy depth. In a drink, it gives a vivid, savoury edge. In baking or desserts, it brings colour and a gentle bitterness that works especially well against sweetness.\u003c\/p\u003e \u003ch3\u003eMatcha in context\u003c\/h3\u003e\n\u003cp\u003eMatcha has a long place in Japanese tea culture, where powdered green tea is whisked with water rather than steeped like loose leaf tea. In the Japanese tea ceremony, known as chanoyu, the preparation is valued for its attention to movement, quiet and presence. Culinary matcha sits in a more practical part of that world: less delicate than ceremonial grades, but well suited to modern kitchens, café-style drinks and recipes where the flavour needs to be clear.\u003c\/p\u003e \u003ch3\u003eBag size and details\u003c\/h3\u003e\n\u003cp\u003eContains 50 g of organic culinary matcha green tea powder in a bag.\u003c\/p\u003e \u003ch3\u003eA thoughtful gift for creative tea lovers\u003c\/h3\u003e\n\u003cp\u003eIt suits someone who enjoys matcha lattes, green tea desserts, slow breakfasts or experimenting in the kitchen. A good choice for the friend who likes small daily rituals with colour, flavour and a little care.\u003c\/p\u003e \u003ch3\u003eCommon questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs culinary matcha the same as ceremonial matcha?\u003c\/strong\u003e\u003cbr\u003e\nNo. Culinary matcha is made for recipes and mixed drinks, where a stronger green tea flavour is useful. Ceremonial matcha is generally more delicate and intended for drinking simply.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eCan I drink this matcha on its own?\u003c\/strong\u003e\u003cbr\u003e\nYes, you can whisk it as a plain matcha drink, but its bolder character is especially suited to lattes, smoothies and cooking.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eDoes matcha dissolve like instant tea?\u003c\/strong\u003e\u003cbr\u003e\nMatcha is finely ground tea leaf, so it is whisked, stirred or blended into liquid. It does not infuse and get removed like loose leaf tea.\u003c\/p\u003e","brand":"SHAMTAM","offers":[{"title":"Default Title","offer_id":50419708985658,"sku":"ARTEAP-25","price":22.89,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8307\/0266\/files\/matcha-green-tea-powder-organic-culinary-6506607.png?v=1759415877"},{"product_id":"organic-ceremonial-matcha-tea-1st-grade","title":"Organic Matcha Green Tea Powder Ceremonial 1st Grade","description":"\u003cp\u003eA bowl of ceremonial matcha begins with colour: a fine emerald powder that blooms into froth as it meets hot water and a whisk. This organic Japanese green tea powder is made for drinking on its own, where its gentle sweetness, vegetal depth and quiet bitterness can be properly noticed.\u003c\/p\u003e \u003ch3\u003eFirst-grade character in the cup\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eThe flavour sits on the softer side of matcha: green, leafy and subtly sweet at the finish.\u003c\/li\u003e \u003cli\u003eIts fine powder texture is designed to suspend in water, giving the cup its familiar cloudy body.\u003c\/li\u003e \u003cli\u003eThe bright green shade comes from tea plants kept under cover before harvest, a traditional step that deepens the leaf colour.\u003c\/li\u003e \u003cli\u003eCeremonial grade suits simple preparation, whisked with water rather than hidden in baking or sweet drinks.\u003c\/li\u003e \u003cli\u003eIt turns a short pause into a small ritual: bowl, whisk, steam, and a few quiet moments before the day moves on.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eJapanese organic matcha, stone-ground\u003c\/h3\u003e\n\u003cp\u003eThe tea leaves are shaded in the weeks before picking, then steamed to stop oxidation and ground into a fine powder. This is the traditional matcha format: the whole leaf is taken into the bowl, rather than steeped and removed like loose tea.\u003c\/p\u003e \u003ch3\u003eHow to prepare it simply\u003c\/h3\u003e\n\u003cp\u003eSpoon a small amount into a matcha bowl or wide cup, add hot water, and whisk until the surface turns smooth and foamy. A bamboo whisk gives the most familiar texture, though a small kitchen whisk can still create a soft froth.\u003c\/p\u003e \u003cp\u003eEnjoy it plain first. This lets the ceremonial character come through clearly, especially the green, savoury taste and the lightly sweet aftertaste.\u003c\/p\u003e \u003ch3\u003eA taste made for quiet attention\u003c\/h3\u003e\n\u003cp\u003eMatcha has a particular presence in the mouth: fine, green and softly textured, with a savoury edge rather than the brisk clarity of an infused tea. In Japan, ceremonial matcha is closely tied to chanoyu, the tea ceremony, where preparing and serving the bowl is treated as a careful act of attention, hospitality and seasonal awareness.\u003c\/p\u003e \u003ch3\u003eSize and details\u003c\/h3\u003e\n\u003cp\u003eContains 1000 g of organic matcha green tea powder from Japan.\u003c\/p\u003e \u003ch3\u003eA gift for the tea ritual\u003c\/h3\u003e\n\u003cp\u003eA thoughtful choice for someone who already enjoys Japanese tea, keeps a morning matcha practice, or wants a more contemplative alternative to ordinary loose-leaf brewing. It suits a home tea shelf, a mindful kitchen corner, or a shared weekend ritual.\u003c\/p\u003e \u003ch3\u003eCommon questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs this best for drinking plain or for recipes?\u003c\/strong\u003e\u003cbr\u003e\nThis ceremonial matcha is best whisked with hot water and enjoyed on its own. Culinary matcha is usually the better choice for baking, lattes and sweet preparations.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhy is matcha a powder rather than loose leaves?\u003c\/strong\u003e\u003cbr\u003e\nMatcha is made by grinding green tea leaves into a fine powder. Instead of steeping and removing the leaf, you whisk the powder directly into water.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eDoes it contain caffeine?\u003c\/strong\u003e\u003cbr\u003e\nYes. Matcha is made from green tea leaves, which naturally contain caffeine.\u003c\/p\u003e","brand":"SHAMTAM","offers":[{"title":"Default Title","offer_id":51684969972026,"sku":"ArTea-24","price":448.58,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8307\/0266\/files\/organic-matcha-green-tea-powder-ceremonial-1st-grade-2835818.png?v=1759414315"},{"product_id":"50g-ceremonial-matcha-tea","title":"50g Ceremonial Matcha Tea","description":"\u003cp\u003eA clean green cloud rises as this ceremonial matcha tea meets hot water, turning a small pause into something focused and beautiful. Its character is earthy and smooth, with a natural sweetness that keeps the cup rounded rather than sharp.\u003c\/p\u003e \u003ch3\u003eWhat you taste in the bowl\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eA fresh green colour that looks vivid against the soft metallic tin.\u003c\/li\u003e \u003cli\u003eAn earthy depth first, then a gentler sweetness as the whisked tea settles.\u003c\/li\u003e \u003cli\u003eA fine powder texture made for whisking directly into water, not steeping like loose leaf.\u003c\/li\u003e \u003cli\u003eA quiet morning cup, a mid-afternoon reset, or a slower alternative to a hurried drink.\u003c\/li\u003e \u003cli\u003eA decorative green and gold tin that feels at home on an open shelf or tea tray.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eStone-ground green tea powder\u003c\/h3\u003e\n\u003cp\u003eThis is matcha, so the leaf is finely stone-ground into a powder and whisked whole into the cup. The ceremonial grade suits simple preparation with water, where its earthy richness and soft sweetness can be noticed without milk or flavouring.\u003c\/p\u003e \u003ch3\u003eHow to whisk it\u003c\/h3\u003e\n\u003cp\u003eSift a small amount into a bowl to soften any clumps. Add hot water that is below boiling, then whisk briskly until the surface looks lightly frothy. Adjust the amount to taste, depending on whether you prefer a softer or more concentrated cup.\u003c\/p\u003e \u003ch3\u003eWhere matcha sits in tea culture\u003c\/h3\u003e\n\u003cp\u003eMatcha is part of Japanese tea practice, where powdered green tea is prepared with attention rather than simply brewed and strained. In ceremonial settings, the making of the tea matters as much as the cup itself: the bowl, the whisk, the movement, the pause. This ceremonial matcha tea carries that spirit into everyday use, giving a simple drink a little more presence without turning it into performance.\u003c\/p\u003e \u003ch3\u003eFor a steadier tea ritual\u003c\/h3\u003e\n\u003cp\u003eKeep it near your kettle and tea bowl, ready for the moments when you want to slow the pace. Because matcha is made from green tea leaves, it naturally contains caffeine.\u003c\/p\u003e \u003ch3\u003eSize and details\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eContains 50 g of ceremonial matcha powder.\u003c\/li\u003e \u003cli\u003ePresented in a decorative tin.\u003c\/li\u003e \u003cli\u003ePart of the Artisan Tea \u0026amp; Matcha In Tins range.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eA thoughtful tea gift\u003c\/h3\u003e\n\u003cp\u003eIt suits someone who enjoys green tea, mindful routines, or the small pleasure of preparing something with care. The tin makes it feel considered without needing extra fuss.\u003c\/p\u003e \u003ch3\u003eCommon questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need a bamboo whisk?\u003c\/strong\u003e\u003cbr\u003e\nA bamboo whisk is the traditional tool and gives the most even froth. A small kitchen whisk can work if you are starting simply.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this loose leaf tea?\u003c\/strong\u003e\u003cbr\u003e\nNo. Matcha is powdered green tea, so it is whisked into water and drunk as a whole-leaf preparation.\u003c\/p\u003e","brand":"SHAMTAM","offers":[{"title":"Default Title","offer_id":52125961650490,"sku":"ArtTT-06UK","price":35.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8307\/0266\/files\/Screenshot2026-03-02at12.02.09AM.png?v=1773168529"},{"product_id":"50g-culinary-matcha-tea","title":"50g Culinary Matcha Tea","description":"\u003cp\u003eThe first pleasure is the colour: a soft green powder ready to swirl into water, milk, batter or cream. This culinary matcha tea is made from Japanese green tea leaves, stone-ground into a smooth powder for everyday drinks, baking and cooking. It is the kind of tin you keep close to hand, for a morning latte, a quiet baking hour, or a simple bowl whisked at the kitchen counter.\u003c\/p\u003e \u003ch3\u003eGreen, grassy and made to mix\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eThe powder has a fresh green look, with the fine, slightly clumped texture you expect from matcha.\u003c\/li\u003e \u003cli\u003eWhisk it into water for a clean green tea moment, or soften it with milk for a matcha latte.\u003c\/li\u003e \u003cli\u003eIn baking, it brings colour and a gentle green tea character to cakes, biscuits, pancakes and icing.\u003c\/li\u003e \u003cli\u003eThe square tin has a deep green botanical design with warm metallic tones, made to sit neatly on a tea shelf.\u003c\/li\u003e \u003cli\u003eBecause it is culinary grade, it is especially suited to mixing, blending and cooking rather than reserved ceremonial use.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eJapanese green tea, stone-ground\u003c\/h3\u003e\n\u003cp\u003eThis is matcha in powder form, made from Japanese green tea leaves that have been finely stone-ground. Unlike loose leaf tea, matcha is mixed directly into your drink or recipe, so there are no leaves to strain. Its character is green, earthy and softly vegetal, with enough presence to hold its own in milk, pastry and sweet recipes.\u003c\/p\u003e \u003ch3\u003eHow to use it well\u003c\/h3\u003e\n\u003cp\u003eFor a simple drink, sift a little powder into a bowl or mug, add warm water, then whisk or stir until smooth. For lattes, blend it first with a small amount of water before adding milk, so the powder disperses evenly.\u003c\/p\u003e\n\u003cp\u003eIn cooking and baking, add it gradually and taste as you go. Matcha is concentrated in flavour, and a small amount can change both colour and taste.\u003c\/p\u003e \u003ch3\u003eMatcha in everyday ritual\u003c\/h3\u003e\n\u003cp\u003eMatcha has deep roots in Japanese tea culture, where powdered green tea is whisked with care and attention. Culinary matcha sits on the everyday side of that lineage. It is not the formal centrepiece of chanoyu, the Japanese tea ceremony, but a practical green tea powder for kitchens, cafés and home rituals. It lets you bring matcha into daily life in an easy way: a quiet latte before work, green tea folded into a cake batter, or a small pause while the whisk moves through the bowl.\u003c\/p\u003e \u003ch3\u003eSize and details\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eContains 50 g of culinary matcha tea.\u003c\/li\u003e \u003cli\u003eMade from Japanese green tea leaves.\u003c\/li\u003e \u003cli\u003eFinely stone-ground into powder.\u003c\/li\u003e \u003cli\u003ePresented in a square decorative tin.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eA thoughtful gift for tea and baking lovers\u003c\/h3\u003e\n\u003cp\u003eIt suits someone who enjoys matcha lattes, home baking or beautiful tea tins. The botanical tin makes it feel considered without being fussy, especially for a kitchen shelf, student flat or slow weekend baking basket.\u003c\/p\u003e \u003ch3\u003eCommon questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eDoes culinary matcha contain caffeine?\u003c\/strong\u003e\u003cbr\u003e\nYes. Matcha is made from green tea leaves, and green tea naturally contains caffeine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs culinary matcha the same as ceremonial matcha?\u003c\/strong\u003e\u003cbr\u003e\nNo. Culinary matcha is intended for lattes, smoothies, baking and cooking. Ceremonial matcha is usually chosen for drinking plain with water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need a bamboo whisk?\u003c\/strong\u003e\u003cbr\u003e\nA bamboo whisk gives the smoothest traditional texture, but it is not essential for everyday use. A small kitchen whisk, milk frother or careful stirring can also work for drinks and recipes.\u003c\/p\u003e","brand":"SHAMTAM","offers":[{"title":"Default Title","offer_id":52125961617722,"sku":"ArtTT-07UK","price":17.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8307\/0266\/files\/Screenshot2026-03-02at12.04.57AM.png?v=1772390126"},{"product_id":"organic-ceremonial-matcha-tea-50g","title":"Organic Ceremonial Matcha Tea – 50g","description":"\u003cp\u003eBright green powder, a quiet bowl, and the small pleasure of whisking until the surface turns softly frothy. This organic ceremonial matcha tea is made for mindful mornings and simple daily tea rituals, with a smooth, earthy flavour and a naturally savoury umami finish.\u003c\/p\u003e \u003ch3\u003eWhat you’ll notice in the bowl\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eThe colour is fresh and green, giving the ritual a clean, attentive feeling before the first sip.\u003c\/li\u003e \u003cli\u003eThe flavour sits in the classic matcha place: grassy, earthy and rounded, with umami at the end.\u003c\/li\u003e \u003cli\u003eBecause the tea is powdered, the whole leaf becomes part of the drink rather than being strained away.\u003c\/li\u003e \u003cli\u003eIt suits a slow morning whisk, a focused afternoon pause, or a simple matcha latte.\u003c\/li\u003e \u003cli\u003eThe tin keeps the powder together neatly, ready for a spoon, bowl and whisk.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eFinely stone-ground green tea\u003c\/h3\u003e\n\u003cp\u003eThis is matcha green tea, finely stone-ground from green tea leaves into a smooth powder. The ceremonial style is chosen for drinking whisked with water, where the colour, texture and savoury depth can be enjoyed clearly.\u003c\/p\u003e \u003ch3\u003eHow to prepare it\u003c\/h3\u003e\n\u003cp\u003eSpoon a small amount into a bowl or cup, add hot water, then whisk until the powder is fully dispersed and a light foam forms on the surface. Use less water for a stronger, more concentrated bowl, or whisk first and top with milk for a softer latte-style drink.\u003c\/p\u003e \u003cp\u003eKeep the tin closed between uses and store it somewhere cool and dry, away from steam and strong kitchen aromas.\u003c\/p\u003e \u003ch3\u003eThe matcha ritual\u003c\/h3\u003e\n\u003cp\u003eMatcha is powdered green tea, not a loose-leaf infusion. In Japanese tea practice, whisking matcha is a deliberate, graceful act: the bowl is warmed, the powder is measured, water is added, and the tea is brought together with quick, light movements. At home, it can be much simpler, but the feeling remains. It asks for a little attention, rewards a steady hand, and turns an ordinary cup of green tea into a small daily ritual.\u003c\/p\u003e \u003ch3\u003eSize and details\u003c\/h3\u003e\n\u003cp\u003eContains 50 g of organic ceremonial matcha green tea in a tin.\u003c\/p\u003e \u003ch3\u003eA thoughtful tea gift\u003c\/h3\u003e\n\u003cp\u003eA considered choice for someone who enjoys green tea, Japanese-inspired tea rituals, or a more intentional start to the day. Pair it with a matcha whisk or a favourite bowl for a gift that feels calm and personal.\u003c\/p\u003e \u003ch3\u003eCommon questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eDoes matcha contain caffeine?\u003c\/strong\u003e\u003cbr\u003e\nYes. Matcha is made from green tea leaves, so it naturally contains caffeine.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eIs this loose-leaf tea?\u003c\/strong\u003e\u003cbr\u003e\nNo. Matcha is a fine green tea powder, designed to be whisked into water rather than steeped and strained.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eCan I use it for a matcha latte?\u003c\/strong\u003e\u003cbr\u003e\nYes. Whisk the matcha with a little hot water first, then add your preferred milk for a smoother, creamier drink.\u003c\/p\u003e","brand":"SHAMTAM","offers":[{"title":"Default Title","offer_id":52982105211194,"sku":"ArtTT-06","price":28.78,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8307\/0266\/files\/bG9jYWw6Ly9tZWRpYS9IRy9DRC82MFIzMEMxSjY0VEtDREhHLzZjMDY4Njg3LmpwZw_4ac9c997-cc23-4efe-985f-e65bbbb03055.jpg?v=1772969782"},{"product_id":"organic-culinary-matcha-tea-50g","title":"Organic Culinary Matcha Tea – 50g","description":"\u003cp\u003eA fine Japanese green tea powder for the small rituals of everyday cooking and drinking. This organic culinary matcha brings a grassy, smooth character to lattes, breakfast bowls, bakes and quiet afternoon cups.\u003c\/p\u003e \u003ch3\u003eGreen tea in its most versatile form\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eThe powder blends straight into milk, water, smoothies or batter, giving colour and depth without loose leaves to strain.\u003c\/li\u003e \u003cli\u003eIts green tea flavour sits naturally with vanilla, oat milk, white chocolate, citrus and lightly sweet doughs.\u003c\/li\u003e \u003cli\u003eUse it when you want the taste of matcha to be present, not hidden, in everyday recipes.\u003c\/li\u003e \u003cli\u003eAs a true green tea, matcha naturally contains caffeine, making it better suited to daytime moments.\u003c\/li\u003e \u003cli\u003eThe smooth powder format suits both whisked drinks and kitchen use, from lattes to icing.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003eJapanese leaves, stone-ground\u003c\/h3\u003e\n\u003cp\u003eMatcha is made from green tea leaves ground into a fine powder, so the whole leaf becomes part of the drink or recipe. This one is made from Japanese green tea leaves and stone-ground for a smooth culinary texture.\u003c\/p\u003e \u003ch3\u003eWays to use it\u003c\/h3\u003e\n\u003cp\u003eFor a simple cup, whisk a small amount with warm water until smooth, then drink as it is or add milk. For cooking, stir the powder into dry ingredients first, or make a paste with a little liquid before folding it through batter, cream, icing or porridge.\u003c\/p\u003e \u003cp\u003eAvoid boiling water for matcha. Very hot water can make green tea taste sharper and more bitter, while warm water keeps the flavour softer.\u003c\/p\u003e \u003ch3\u003eA kitchen ritual with roots in tea culture\u003c\/h3\u003e\n\u003cp\u003eMatcha belongs to the family of true teas made from Camellia sinensis, the same plant behind green, black and oolong tea. In Japan, finely powdered green tea has long been associated with careful preparation and attentive drinking. Culinary matcha takes that same powdered form into a more flexible kitchen setting, where it can colour a morning latte, deepen a sponge cake, or bring a green tea note to simple everyday recipes.\u003c\/p\u003e \u003ch3\u003eKeep the powder fresh\u003c\/h3\u003e\n\u003cp\u003eStore it tightly closed in a cool, dry place, away from steam and strong kitchen smells. Use a dry spoon each time, as moisture can cause fine tea powder to clump.\u003c\/p\u003e \u003ch3\u003eSize and details\u003c\/h3\u003e\n\u003cp\u003eContains 50 g of organic culinary matcha green tea powder.\u003c\/p\u003e \u003ch3\u003eA thoughtful gift for a home cook\u003c\/h3\u003e\n\u003cp\u003eIt suits someone who loves Japanese flavours, matcha lattes, baking projects or a slower morning drink. Pair it with a favourite mug, a small whisk, or a simple cake recipe for a gift that feels personal and useful.\u003c\/p\u003e \u003ch3\u003eCommon questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eIs this matcha better for drinking or cooking?\u003c\/strong\u003e\u003cbr\u003e\nIt is culinary matcha, so it is made for everyday drinks, baking and cooking rather than formal tea preparation.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eDo I need a bamboo whisk?\u003c\/strong\u003e\u003cbr\u003e\nA bamboo whisk gives the most traditional texture, but it is not essential for kitchen use. You can mix it into a paste first, then stir or whisk it into your drink or recipe.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eWhy does matcha sometimes taste bitter?\u003c\/strong\u003e\u003cbr\u003e\nGreen tea can become sharper with boiling water or heavy use. Start with a small amount and warm water, then adjust to taste.\u003c\/p\u003e","brand":"SHAMTAM","offers":[{"title":"Default Title","offer_id":52982105375034,"sku":"ArtTT-07","price":13.96,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8307\/0266\/files\/bG9jYWw6Ly9tZWRpYS85Uy9DRC82MFIzMEMxSjY0VEtDRDlTL2RjOGYzMzg0LmpwZw_17dcb7d1-b431-4fc5-b951-e3983779cfc2.jpg?v=1772969815"}],"url":"https:\/\/shamtam.com\/collections\/made-in-japan.oembed","provider":"SHAMTAM","version":"1.0","type":"link"}