{"product_id":"hem-hexagonal-incense-palo-santo-masala-arruda","title":"HEM Hexagonal Incense - Palo Santo Masala - Arruda","description":"\u003cp\u003ePalo Santo's warm, woody sweetness meets the green, slightly bitter edge of arruda, and the result smells like a dry herb garden at dusk. It is an earthy, botanical incense for the end of a busy day, when you want the room to feel quieter and a little more grounded.\u003c\/p\u003e \u003ch3\u003eWhat you'll notice\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003eThe wood leads: soft, warm and faintly sweet, in the way Palo Santo often reads.\u003c\/li\u003e \u003cli\u003eArruda adds a fresh, herbal green note that keeps the scent from turning heavy.\u003c\/li\u003e \u003cli\u003eThe overall character is earthy and ritual-inspired rather than floral or sugary.\u003c\/li\u003e \u003cli\u003eIt suits a slower moment: after work, before an evening wind-down, or when you want to give a room a more botanical feel.\u003c\/li\u003e \u003cli\u003eThe slim, hexagonal black box with gold lettering looks good on a shelf or altar and keeps the sticks protected between uses.\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003ePalo Santo and arruda: the pairing\u003c\/h3\u003e\n\u003cp\u003ePalo Santo, the 'holy wood' of South America, is prized for its warm, resinous sweetness. Arruda is the Portuguese name for rue, a grey-green herb long used in folk traditions across Brazil and southern Europe, and its scent is sharper, greener and more medicinal-smelling. Together they balance each other: the wood softens the herb, and the herb keeps the wood bright.\u003c\/p\u003e \u003ch3\u003eMade by HEM in India\u003c\/h3\u003e\n\u003cp\u003eHEM is a well-known maker of masala incense, and this is made in India in that tradition. In a masala stick, the fragrant blend is rolled onto a bamboo core, which is why these sticks give a full, layered scent rather than a single note. The hexagonal box is HEM's signature format.\u003c\/p\u003e \u003ch3\u003eHow to burn\u003c\/h3\u003e\n\u003cp\u003eLight the tip, let it flame for a few seconds, then blow it out so it glows and begins to release its scent. Stand the plain end in a heat-resistant holder or ash catcher. Sticks like this usually burn for roughly half an hour to an hour, though it varies from stick to stick, so check the listing for the maker's details. Keep a window slightly open, place it on a stable, non-flammable surface, and never leave it burning unattended.\u003c\/p\u003e \u003ch3\u003eGood to know\u003c\/h3\u003e\n\u003cp\u003eThis is a HEM masala incense from India, supplied in the brand's hexagonal box. Check the listing for the stick count and weight before ordering. As with any incense, scent is personal: if you are sensitive to smoke, burn it in a well-ventilated room and for shorter stretches.\u003c\/p\u003e \u003ch3\u003eA gift for the scent-curious\u003c\/h3\u003e\n\u003cp\u003eA good pick for someone who already loves woody or herbal incense and wants something a little different from sandalwood or nag champa. The Palo Santo and arruda pairing makes it an easy way to introduce a friend to a more botanical kind of fragrance.\u003c\/p\u003e \u003ch3\u003eCommon questions\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat does it smell like?\u003c\/strong\u003e\u003cbr\u003e\nWarm, woody Palo Santo with a fresh, green, herbal edge from arruda. It reads earthy and calm rather than sweet or floral.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow is it different from burning raw Palo Santo wood?\u003c\/strong\u003e\u003cbr\u003e\nRaw Palo Santo is a single piece of wood that you light and let smoulder. This is a masala stick with a bamboo core and a blended fragrance, so the scent is layered with the arruda note and the stick burns steadily on its own in a holder.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo I need a holder?\u003c\/strong\u003e\u003cbr\u003e\nYes. Stand the plain end in a heat-resistant holder or ash catcher so the glowing tip and the ash fall safely.\u003c\/p\u003e","brand":"SHAMTAM","offers":[{"title":"Default Title","offer_id":67616725565754,"sku":"HHEX-32","price":4.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0756\/8307\/0266\/files\/hem-hexagonal-incense-palo-santo-masala-arruda-cover.png?v=1790951380","url":"https:\/\/shamtam.com\/products\/hem-hexagonal-incense-palo-santo-masala-arruda","provider":"SHAMTAM","version":"1.0","type":"link"}