£2.25 off
£11.02 off
£11.02 off
£1.30 off
£1.30 off
£0.30 off
£12.50 off
£0.86 offMarula Oil Facial Serum With Vitamin C 30ml
In stockSale price £1099 Regular price £1185Unit price
£9.65 off
£9.65 offVitamin C Serum Bath Bombs Soap Set 3-Piece
In stockSale price £3295 Regular price £4260Unit price
Facial serums have long been a cornerstone of thoughtful skincare routines — those concentrated, lightweight formulas designed to deliver active ingredients where they are needed most. This collection brings together handmade facial serums crafted for everyday ritual, from brightening vitamin C face serums to deeply hydrating hyaluronic acid formulas and luxurious facial oil serums that feed the skin naturally.
What makes a great facial serum
Unlike heavier creams, a quality serum sinks into the skin to work beneath the surface, making it an ideal partner for your daily routine. The serums here draw on natural skincare traditions, pairing plant-derived actives with simple, clean formulations. Whether you are looking for a vitamin C face serum to support a radiant, even-toned complexion or a facial oil serum for a nightly moment of replenishment, each one is crafted with intention — no unnecessary fillers, just the goodness your skin can actually use.
Choosing the right serum for your skin
Finding the best facial serum comes down to understanding what your skin needs. Hyaluronic acid face serums are valued for their ability to draw moisture into the skin, making them a popular choice for those who want a plump, comfortable feel throughout the day. Brightening serums, often built around vitamin C, are favoured by anyone looking to support a luminous, healthy-looking glow. A facial oil serum works beautifully as a final step in the evening, sealing in hydration and leaving skin feeling soft and cared for.
If you are new to serums, starting with a single targeted formula — such as our hyaluronic acid or vitamin C face serum — is a gentle way to begin. From there, you can build a ritual that feels right for you.
Building a complete natural skincare routine
A facial serum works hardest when it is part of a broader routine. Layer it beneath a moisturiser to lock in benefits, or follow with a facial oil for added nourishment. Complement your serum with our Facial Masks — Natural Clay Skincare for a weekly reset, and keep skin comfortable top to toe with our Body Butters and Hand & Body Lotions. For the lips, our Lip Balms make a natural pairing, and the full range of Natural Body Care supports a mindful approach to head-to-toe wellbeing.
Frequently asked questions
What is a facial serum and how is it different from a moisturiser?
A facial serum is a lightweight, highly concentrated formula designed to penetrate the skin with targeted active ingredients. While a moisturiser primarily works on the surface to lock in hydration and protect the skin barrier, a serum delivers its actives deeper into the skin. Together they make a effective pairing — serum first, then moisturiser — for a complete daily routine.
Is natural skincare different from conventional skincare?
Natural skincare typically prioritises plant-derived ingredients, fewer synthetic additives, and formulations that are kind to the skin and the environment. Our handmade facial serums are crafted in this spirit, using natural and botanical ingredients where possible. Many people find that simpler, more transparent ingredient lists suit their skin and align better with a slower, more intentional approach to self-care.
How do I choose between a vitamin C face serum and a hyaluronic acid face serum?
It depends on what your skin is asking for. A vitamin C face serum is often chosen to support a brighter, more even-looking complexion and to help protect against the signs of dullness. A hyaluronic acid face serum is excellent for drawing moisture into the skin and maintaining a comfortable, hydrated feel throughout the day. If you are unsure, starting with one and observing how your skin responds is a thoughtful way to build your ritual.
Can I use a facial oil serum if I have oily skin?
Yes — facial oil serums can work for many skin types, including combination and oily skin. The key is using a small amount and pressing it gently into clean skin rather than rubbing. Lightweight oils absorb well and can actually help balance the skin's own oil production over time. If you are new to facial oils, start with a single drop and build up as needed.
How should I store my facial serum?
Most facial serums keep best in a cool, dry place away from direct sunlight. Check the product label for specific guidance, as formulations with active ingredients such as vitamin C may have particular storage requirements. With proper care, a facial serum will remain fresh and effective for its recommended use-by date.