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Boho rugs bring warmth, texture, and soul to any room they enter. Our handloom and handmade collection spans Indian cotton rugs woven on traditional looms, rag rugs stitched from recycled fabric, and natural jute rugs with an earthy, relaxed drape. Each piece carries the quiet irregularities of artisan craft — no two are alike, and that is precisely the point.
What's inside the collection
The range is built around three distinct textile traditions. Indian cotton rugs are loomed in Gujarat and Rajasthan using techniques passed through generations: tightly woven, machine-washable, and available in quiet neutrals as well as aqua and grey tones. Rag rugs offer a more improvisational character — fabric strips stitched into durable runners and area rugs in colourways that range from soft aqua-blues to bold rainbow stripes. Jute rugs bring a coarser, more elemental texture: biodegradable, hardwearing, and particularly suited to layering beneath lighter cotton pieces.
How to choose the right boho rug
Size is the first decision. A small rag rug in the 50 × 90 cm range works beautifully as a beside runner or bathroom mat. Medium formats around 90 cm wide suit entryways and under coffee tables. For living rooms and bedrooms, look to the large rag area rug or cotton area rug in 150 × 90 cm or 150 × 200 cm — these scales anchor a seating arrangement without overwhelming it.
Material choice depends on the room's traffic and your aesthetic. Cotton and rag rugs feel softer underfoot and clean easily in a machine wash (check individual product care notes). Jute is more textured and better suited to low-to-moderate traffic zones where its natural grain is an asset rather than a liability.
Ways to style your boho area rug
Layering is central to the boho aesthetic. Try a cotton or rag rug over a larger jute base — the contrast in texture and tone creates depth without busyness. In a bedroom, a handloom rug at the foot of the bed anchors the space with quiet warmth. In a living room, an Indian cotton rug beneath a low sofa defines the conversation area while letting other textiles — boho cushions, a bedspread or wall tapestry — carry the colour.
The colourways in our collection lean towards the harmonious rather than the shouty: cream, charcoal, aqua, soft rainbow. They work with natural wood, rattan, linen, and whitewashed walls — the palette of a slow-living, uncluttered home.
Frequently asked questions
Are these rugs suitable for regular use?
Yes. The Indian cotton and rag rugs are both durable enough for everyday living rooms, bedrooms, and hallways. Jute rugs are best in lower-traffic zones such as reading corners or home offices. All benefit from a shake-out every week or so and occasional spot-cleaning.
Can I machine wash these rugs?
Most of our cotton and rag rugs are machine washable — check the care label on the individual product page for temperature and cycle recommendations. Jute rugs should be spot-cleaned only, as excessive moisture can weaken the natural fibre.
What exactly is a rag rug?
A rag rug is made by stitching strips of reclaimed fabric together into a textile. The technique was common across Europe and South Asia for centuries, valued for turning scraps into something useful and warm. Our rag rugs retain that resourceful spirit while using a wide variety of fabric tones for their distinctive, patchwork character.
How do I know which size to choose?
Measure your space before ordering. A rug should ideally sit under the front legs of any sofa or bed, leaving the floor visible at the edges — that pause between textile and wall is part of the boho aesthetic. If you are unsure, size up: a rug that is slightly too large reads as intentional layering; one that is too small can look like an afterthought.
Do these rugs shed or flatten over time?
Some shedding is normal, particularly with new jute and cotton rugs — it tends to settle after a few weeks of regular use. Rag rugs are dense and hold their shape well. To minimise flattening, rotate your rug every few months if it is under furniture or in a busy corridor.