Gift Box Large Flat Pack Baby Blue 28.2x20.2x9.2cm

The box arrives flat, folding into shape without tape or tools. The cardboard holds its form once assembled, giving clean, squared edges and a lid that sits flush. At 345 g, it has enough weight to feel substantial in the hand without being cumbersome to carry or post.

Assembled: 28.2 cm long, 20.2 cm wide, 9.2 cm deep. The shallow depth suits items that benefit from being displayed rather than buried, scarves, jewellery laid flat, a small collection of cosmetics, a folded garment, or a curated selection of smaller gifts arranged side by side.

The baby blue is soft and unhurried, a shade that reads as calm and considered rather than bold. It suits occasions where the wrapping itself sets a tone: a new arrival, a birthday, a quiet thank-you. The matte cardboard surface takes a ribbon or a wax seal cleanly.

There is a particular pleasure in handing over something that has been properly wrapped. The flat-pack format means you can keep a few in a drawer and assemble one when the moment calls for it, no scrambling for a bag, no apologetic tissue paper stuffed into a carrier. The box does the work of saying that the contents were chosen with care.

In Japanese wrapping culture, the concept of tsutsumu holds that the act of enclosing a gift honours both the giver and the receiver, the outer form is part of the gift itself, not merely its container. A structured box, however simple, carries something of that same intention.

One flat-pack gift box, assembling to 28.2 × 20.2 × 9.2 cm. Made from cardboard. Lid included. No ribbon or tissue paper is supplied.

Well suited to birthdays, baby showers, new-arrival gifts, or any occasion where the presentation is part of the gesture. The baby blue works particularly well for spring and early-summer celebrations, or wherever a soft, calm palette fits the mood.