Alex Pervov
Founder of SHAMTAM. Every article in the Magazine carries his name.
Alex started Psyome in 2016 and has built SHAMTAM from it over ten years. He is a practitioner of Sanatana Dharma and a vegetarian.
Email: Alex@shamtam.com
How SHAMTAM started
Śānti is Sanskrit for peace: a deep, steady calm. The name of the shop comes from that idea.
SHAMTAM began in 2016 as Psyome, a project about Eastern philosophy, art and handmade work, which grew into a community of 25,000 people. LikeSpace, a marketplace of authentic goods, came next, and then SHAMTAM.
Across these companies, more than 20,000 customers have ordered from us over ten years. SHAMTAM now sells more than 8,300 pieces from 58 countries and delivers to 28 countries in the UK and Europe.
How the Magazine is written
The Magazine belongs to the shop and says so. Every article follows these six rules.
A named author
Every article carries Alex's name. He gives his view and never describes an experience he has not had.
Traditions, not promises
We explain what a stone, symbol or scent means in its tradition and how people use it. We do not debunk, and we do not promise results.
No medical claims
Nothing we write says a product heals, cures or treats anything.
Ahimsa
Alex is vegetarian, and the shop follows the same principle: we check every product for leather, fur and silk and leave them out.
Checked facts
Dates, names and sources are checked before an article goes live. Living traditions are written about with respect, never used as decoration.
Products after the reading
When an article mentions something we sell, we show it next to the text. No pop-ups, countdowns or "only 2 left".
Articles by Alex
SHAMTAM Magazine →
30 Spiritual Symbols and Their Meanings, From Ankh to Om
10 Vedic Mantras and Chants: Meanings and How to Chant Them
15 Most Important Indian Deities
How to Choose Between Nag Champa, Sandalwood and Rose
Is Your Mala Actually Cruelty-Free?
10 Core Ideas of the Bhagavad Gita
